According to Statistic Brain, "The Simpsons" has earned "5.22 billion" in ad revenue since it first aired and the franchise as a whole has earned a total of "12.33 billon". The "Seinfeld" franchise has grossed about "2.7 billion" since it first aired (reports The Economic Times).
Besides funding, two other major spaceflight hurdles to overcome are the health risks which include 1) protecting humans from the cosmic ray radiation in space, and 2) neutralizing the permanent damage to the body caused by a long-term, zero gravity environment. The article doesn't mention how the company plans to address these potencial health risks or any of the other numerous issues with putting people on Mars.
Also, it fails to mention what prizes the colonists could possibly hope to win while on Mars that would make the show worth watching. On the way to Mars perhaps the colonists could compete in scavenger hunts during space walks or, once on the red planet, cage matches? Speculation aside, this does raise important questions about the proposal: Mainly, will the TV show have the structure of Survivor or Project Runway? An integral part of both these shows are elimination rounds, but how can you eliminate colonists who are supposed to be on Mars for the rest of their lives?
Despite the proposal being innovative and interesting, I, for one, will not be grasping and clawing at my TV in anticipation of the show’s premiere. No, certainly not before they announce the celebrity judges.